We might soon feel ambiguous about being alive in such vivid times to experience a mind boggling trend – Food to Face.
It might have emerged in bits and pieces, but saw a commendable rise when blogger Newton explicitly Instagram video showcasing the use of your most usual kitchen stuff for make-up.
Cacao powder as eyebrow filler and eye shadow, honey as primer, burnt tips of coconut husk as eyelash, flour as a brightening under-eye concealer, beets and coconut oil as lip color and red gelatin powder as blush.
This trend was taken way too seriously by Frito-Lays when the brand entered the cosmetics market. They launched a bronzer called Colour de Cheetos which happily claimed to give users the perfect shade of Cheetos orange.
Cheetos also launched a fragrance, Cheeteau Perfume, which the brand describes as being crafted from hand-extracted cheese oils.
Last year another food giant, KFC also entered the cosmetic market with the launch of its peculiar fried chicken scented sunscreen and edible figure licking nail color.
“Make-up” makes up a large segment of the market and a key direction for the skincare industry has been an inclusion of food ingredients in skincare products. While this usually an inclusion of fruits and vegetables is incorporated, Cheetos into beauty products provides a new, comical take on this trend, and could appeal Millennials.