Coded Couture or an exaggerated gig?

google-data-dress

Google is partnering with H&M digital fashion house Ivyrevel, to serve customised dresses to the consumers with customised data in form design details.

“It’s such an exiting moment. We’re about to change the fashion industry by bringing the customer’s personality into the design process through data technology,” said Aleksandar Subosic, co-founder of Ivyrevel.

This idea is to be executed in form of an Android app that will collect the user’s data like location, weather and physical activity in order to know likings and learn about user habits. Based on these leads and Awareness API, the app will recommend a dress that users can buy.

Though the project is at alpha stage and is being tested by fashion influencers. It will be made available for everybody by later this year.

This association aims to “bring couture into the digital age” by utilizing our data to create dress, which absolutely sounds enthralling.

 

But how many of us “non-fashion influencers” would like to shed money on coded couture. And for ONCE, assuming that we did, would it be to our recurring interest?

Hoping that there is more to the project than banking on the millennials love for personalisation and uniqueness.

 

 

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