His or Her ?

The gender norms in the realm of fashion are disappearing faster than ever. Driving the shift is arguably contemporary open-mindedness that encourages gender fluidity.

The world today seems an appropriate moment to express oneself and push boundaries. If not now then when ?

What do you think, does it add on to the cosmic chaos, simply voices it or maybe helps resolve it ?

 

Yoga Beer

Marrying two major millennial loves, this trend should certainly find place in your “must-try” list for this year. Though its origin cannot be traced definitively. Practiced and propagated by Miki Towbridge, Brooke Larson and finally branded by Berlin’s Beiryoga.
Are these two of your major loves also ?

Cheese Tea..you heard that right!

Let’s give your imagination a toss, and introduce you to the latest combination of yummy Cheese froth over iced tea.

Experimented in Taiwan in about 2010, this bizarre drink has gained popularity in China, Singapore, Malaysia and has now set its foot in the United States and is spreading across the world.

Heytea, is one brand popularising the cheese tea trend, offers the tea in many flavors like matcha, oolong, jasmine, and black tea.

This trend is an absurd sounding combo and also is  a fusion of two favorite things from a millennials diet. The other major reason for the quick fame of the trend is its Instagram-able attribute.

 

 

 

 

Christian Dior Resort 2018

Published for Blouin Artinfo

May 2017

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Campaign for Dior Resort 2018

Maria Grazia Chiuri presents her first cruise collection for Dior, in the middle of Mother Nature aptly living up to the theme of the collection on May 11, 2017. The show was held on a super-remote mountaintop, in Upper Las Virgenes Canyon Open Space Preserve, in Calabasas, California.

The designer dug deep into Dior’s archive for muses starting with the Ovale line designed by Christian Dior in 1951, whose form alluded to primitive female depictions such as the Venus of Willendorf. Dior’s forever love for heritage and reinventing the past lead Chiuri to come to with this 2018 Resort collection inspired by the cave paintings and bringing fresh vitality to femininity.

Her idea of infusing the past, wild and ancient femininity with shamanic intuition that celebrates instinctive spirit and today’s state of the art.

This collection draws direct inspiration from Wolves painted in the prehistoric cave paintings and some modern day inspiration from the work of American painter Georgia O’Keeffe and feminist shamanic healer Vicki Noble, infusing new life into Monsieur Dior’s beloved art of divination.

The collection has more than one influences, “For me, I found it close to L.A. You think L.A. and you think Hollywood, Oscars, the red carpet, but honestly I feel people love this place because you feel in contact with the natural elements” says Maria Grazia Chiuri for the Dior sense of design.

These profound prints were placed onto silk jacquards and rich textured fabrics. At some places, these prints were made into sequined embroideries in earthy shades.  The entire collection Proportions and lengths are adjusted to a contemporary landscape in which sport mixes with haute couture and tradition becomes ornamental abstraction.

Other than the primitive prints, the dresses flowed long with breezy breezy silhouettes. The color palette was mostly golden ocher contrasts with blacks along with military greens, brick reds and the classic white.

The collecton had a very tasteful muted bohemian vibe. The color tones kept earthy, but the details were chunky fringes, human patterns and colorful feathered dresses. A very prominent use of robes and long jackets over dresses was showcased along leather boots.

The designer wonderfully put across the importance of contemporary essence in her designs to resonate well with the women today. In terms of keeping up with today’s scenarios, an inevitable touch of luxe sport spirit was evident in the collection along immense feminity.

“If you feel too much of the history, you get stuck in a box.”

 

Louis Vuitton Cruise 2018, Kyoto

Published for Bluin Artinfo

May 2017

Louis Vuitton Cruise 2018, Kyoto
Looks from Louis Vuitton Cruise 2018, Kyoto

Nicolas Ghesquière, Louis Vuitton Creative Director for Women’s Collections, presented his fourth Cruise collection for the house on May 14, 2017 at the Miho Museum in Kyoto, Japan. He fused fashion, nature and architecture expressing the spirit of travel and being on the road, the 2018 Cruise Collection showcases the designer’s love affair with Japan.

“It was one of the first places I travelled to when I was seeking inspiration, some twenty years ago, and I’ve been a regular visitor ever since. (The Collection is a) culmination of what Japan has given to me for a very long time,” says Nicolas.

The unique location chosen by the designer as he believes that it encapsulates Japan’s “fusion of urban and natural.” Miho Museum is located on mountain one hour outside of Kyoto. The museum is revealed through a spectacular metal tunnel and a futuristic suspension bridge, designed in 1997 by I.M.Pei.

The cruise collection had various prominent Japanese influences throughout, majorly paying tribute to designer Kansai Yamamoto. Yamamoto created icons, symbols, and characters for the accessories, which featured Kabuki mask-like designs. These inspirations are translated in the Cruise collection in accessories, prints and make-up. The models wore dramatic eyebrows, exaggerated winged eyeliner, and colorful face as the Kabuki masks.

The garments had a blend of classic motifs native to Japan, inked landscapes, ceremonial dress, samurai clothing, the keikogi robe-like outfit worn for martial arts, as well as cinematic influences from Japanese directors Akira Kurosawa and Takeshi Kitano. There were pantsuits and tunics featuring Hokusai-like prints. Leather sweaters reminded one of the Japanese warriors.

The collection along depicted the culture of Japan also evoked the question of evolution.

 

Gucci Cruise 2018, Florence

Published for Blouin Artinfo

May 2017

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Looks from Gucci Cruise 2018

The grand Gucci Cruise 2018, was held in Florence at the Palatina Gallery at Palazzo Pitti on May 29, 2017. The venue was an apt choice for the kind of muse Alessandro Michele had while putting together this collection.

The collection was everything Renaissance, bought in the modern world with absolutely no rules. Right from the paintings hung on the walls to the embroidery on the chairs helped to build up the mood for what followed.

The Cruise line offered some women’s gowns and fur coats along dresses, skirt and shorts. The men’s pieces were injected with graphics, slogans and embroidered details if not quilted.

There were prints, paired with prints worn under a layer of some more prints. Leopard-spot turbans, head scarves, bandeaux, nerdy tinted spectacles, glittery-framed sunglasses, medieval hairpieces and loads of bling. Pearls were woven into flowing tresses and at an instance adorned over the face. Embellished, glittery monogrammed GG tights and socks that went along many looks.

The major highlight of the show was the sparkling “GUCCY” typo on one of the model’s chest.  This trans-seasonal collection urged the viewer to unleash all norms of fashion. Slogans like “GUCCIFY” or “GUCCIFICATION” made sure this collection was like the one that was showcased never before.

The models had minimal makeup on with flushed cheeks and glistening eye-lids. The collection was an interesting mix of the renaissance art and 21st century fashion.

Everything about this Cruise collection was “GUCCIFIED” right from the personal invites, to the grand venue to the glorious collection.

 

Prada Resort 2018, Milan

Published for Blouin Arinfo

May 2017

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Prada 2018 Resort fashion show, showcased on May 7, 2017 was held at Osservatorio, Fondazione in Galleria Vittorio Emanuele II, Milan.

AMO prepared the set for the show of in-betweens (spring-winter). Where everything, right from the ambience to the collection lived up to the essence of in-betweens.

Models walked along the windows, glowing in the afternoon sun, suspended between the sky and the ornate iron dome that acted as the silent backdrop for the show. The set was conceived as a confrontation between real and manufactured moments.

Synonymously the collection was mix of classics in a fresh take, sporty athleisure trend interpreted in the most signature Prada style.

The range was made in a delicious palette of subtle pastel; mint, peach, pink, pale blue along the classic white, black and navy blue. The garments followed a slim line silhouette with lots of sheer fabrics and layering as one of the primary directions.Sheer tunics, shirts, overskirts, underskirts, shirtdresses were adorned with a hint of Prada’s intricate embellishments. There were pleats, crystals, feathers and zippers all packed in one collection.

Athleisure trend was predominantly beautified. The models walked the ramp in Tube socks pairing them with heels or Velcro shoes worn with jackets, skirts and dresses. They were given one or more fishtail braids along natural eyes and stark red lip colour.

Like any other trademark Prada show, details were an important aspect, on dresses, on bags, on accessories and headgears. There were feathered hemlines, scalloped edges, patterned socks and textured knits along traces of psychedelic florals and rabbit’s prints.

This collection did make up for the long break of Resort fashion shows that Prada took. We hope to see the brand more often, because we can never have enough of Prada.

Get a sneak peek of a few looks from the Prada Resort 2018.

Chanel Resort 2018 : “The Modernity of Antiquity”

Published for Blouin Artinfo

May 2017

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“The criteria of beauty in ancient, then classical, Greece still hold true. There have never been more beautiful representations of women. Or more beautiful columns. The entire Renaissance, in fact, was based on Antiquity. It is really about the youth of the world in all its power and unpredictability.” Karl Lagerfeld.

This year, on May 3 2017, the French designer got the beauty of Greece to the city of Paris. He wonderfully recreated the Temple of Poseidon at the Grand Palais, making a not only a grand set, but presenting perfection with ruined pillars and yellow-sun-like lightning.

“I see Greece as the origin of beauty and culture.”

The collection was most modern-ly-antique. It mirrored the Greek spirit in every possible way. A subtle pastel theme walked till the end, with lots of gold and contemporary grandeur. Tweed tunics, frayed edges, pleated skirts, coarse knits, which lots of embellishments and accessories.

The Greek aesthetic was transported to this era with one-shouldered toga dresses, tweed tunics with rope belts, leather jackets paired with skirts, gold coin buttons, jewelled hair clips and a breath-taking range of sunglasses adorned with some more gold.

White dresses with fitted waists embroidered with sequins to create a marble effect were sent down the ramp followed by tweed dresses with zippers frayed hems.

The make-up was kept natural with almost no visible lip colour. The focus was on the eye done in an unmistakable Mediterranean shape with a liner.

We might go on and on about the collection, but the real show stealers were the magnificent gladiator sandals in vibrant yellow, blue and gold shades. Outlining the true essence of the theme, these Greek gladiators were modernised with column heels and paired with almost all the outfits.

The designer wrapped up the show in a delightful manner, walking the runway with Hudson Kroenig, his 8-year-old grandson.

 

Coded Couture or an exaggerated gig?

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Google is partnering with H&M digital fashion house Ivyrevel, to serve customised dresses to the consumers with customised data in form design details.

“It’s such an exiting moment. We’re about to change the fashion industry by bringing the customer’s personality into the design process through data technology,” said Aleksandar Subosic, co-founder of Ivyrevel.

This idea is to be executed in form of an Android app that will collect the user’s data like location, weather and physical activity in order to know likings and learn about user habits. Based on these leads and Awareness API, the app will recommend a dress that users can buy.

Though the project is at alpha stage and is being tested by fashion influencers. It will be made available for everybody by later this year.

This association aims to “bring couture into the digital age” by utilizing our data to create dress, which absolutely sounds enthralling.

 

But how many of us “non-fashion influencers” would like to shed money on coded couture. And for ONCE, assuming that we did, would it be to our recurring interest?

Hoping that there is more to the project than banking on the millennials love for personalisation and uniqueness.

 

 

Ghost Restaurants

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Sorry readers, this isn’t what you think this is!

A new business model in the food industry, which shows you a restaurant online, also delivers fast and yummy food, but in reality there isn’t any.

To the extent of staying true to this spooky-sounding-tasting-yummy concept, these restaurants might even have a mouth-watering Instagram feed.

These kitchens supply and deliver food either through their own online avatar or to a multi cuisine restaurant that technically doesn’t exist.

Green Summit found by Peter Schatzberg is one of the leaders of this concept in the US. The company employs around 50 chefs between 2 commissary kitchens in NYC to operate eight restaurant brands in, without a single dining room.

Leafage and Butcher Block, are two of its non-existent eateries delivering in Manhattan, Brooklyn, and Chicago.

Another company Good Uncle  is contributing to the trend with its own commissary kitchens.

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This model cuts down the cost significantly, saves on over heads but most importantly extends the liberty of offering multiple cuisines from a single kitchen set up.

As for the consumer the restaurant is certainly relevant as long as it offers FOOD and you can follow its feed online. Banking on the millennial approach, ordering food on smartphones will be hassle free making this latest trend resonate very well.

Prevalent in India since many years, these virtual kitchens have been feeding masses.

Sounds like the India Tiffin culture has dressed up in an English suite and has decided to conquer the New World.