A new business model in the food industry, which shows you a restaurant online, also delivers fast and yummy food, but in reality there isn’t any.
To the extent of staying true to this spooky-sounding-tasting-yummy concept, these restaurants might even have a mouth-watering Instagram feed.
These kitchens supply and deliver food either through their own online avatar or to a multi cuisine restaurant that technically doesn’t exist.
Green Summit found by Peter Schatzberg is one of the leaders of this concept in the US. The company employs around 50 chefs between 2 commissary kitchens in NYC to operate eight restaurant brands in, without a single dining room.
Leafage and Butcher Block, are two of its non-existent eateries delivering in Manhattan, Brooklyn, and Chicago.
Another company Good Uncle is contributing to the trend with its own commissary kitchens.
This model cuts down the cost significantly, saves on over heads but most importantly extends the liberty of offering multiple cuisines from a single kitchen set up.
As for the consumer the restaurant is certainly relevant as long as it offers FOOD and you can follow its feed online. Banking on the millennial approach, ordering food on smartphones will be hassle free making this latest trend resonate very well.
Prevalent in India since many years, these virtual kitchens have been feeding masses.
Sounds like the India Tiffin culture has dressed up in an English suite and has decided to conquer the New World.
Lagom, “enough, sufficient, adequate, just right” is the latest buzz word ready to take over as the lifestyle trend of the year 2017. This is second time in a row that a phonetically taxing Scandinavian ethic is directing the world to the art of living life. (Last year it was Hygge)
In the past six months the word ‘lagom’ has seen a huge rise on Google searches and has been tweeted about 13,500 times.
Post a remarkable 2016, in times of such global economic uncertainty, Lagom seems to be an apt pseudo-philosophical way of life. This trend accentuates frugal living, intensifying the significance of recycling in our lives. An idea that we can strike a healthy balance with the world around us without having to make extreme changes, and without denying ourselves anything.
This trend was proposed by Swedish furniture giant, IKEA which often drives global design directions. They started a three year long initiative called ‘Live Lagom’ helping people know “how to make sustainable living easier, more affordable and attractive.”
Synonymously the Pantone color of the year 2017 “Greenery” also exemplifies the growing trend and shift towards sustainable living.
Though 2016 was all about Hygge – a new word added to the Oxford English Dictionary and a major contender for word of the year. This lifestyle trend has already had its moment all over world.
“Hygge” means cosiness. Everything from cardigans, chocolates and candles that indulged you to feeling cosy was relevant.
Though what reached the world was more of Brygge (Britain marketed products using the Hygge trend).
Is it now time to find hygge in the lagom living?!
Though concept of suitability, nurturing environment and green initiatives have been prevalent for a while. It is now time to find contentment in doing the same. This might bring fundamental change the world is waiting for.
We might soon feel ambiguous about being alive in such vivid times to experience a mind boggling trend – Food to Face.
It might have emerged in bits and pieces, but saw a commendable rise when blogger Newton explicitly Instagram video showcasing the use of your most usual kitchen stuff for make-up.
Cacao powder as eyebrow filler and eye shadow, honey as primer, burnt tips of coconut husk as eyelash, flour as a brightening under-eye concealer, beets and coconut oil as lip color and red gelatin powder as blush.
This trend was taken way too seriously by Frito-Lays when the brand entered the cosmetics market. They launched a bronzer called Colour de Cheetos which happily claimed to give users the perfect shade of Cheetos orange.
Cheetos also launched a fragrance, Cheeteau Perfume, which the brand describes as being crafted from hand-extracted cheese oils.
Last year another food giant, KFC also entered the cosmetic market with the launch of its peculiar fried chicken scented sunscreen and edible figure licking nail color.
“Make-up” makes up a large segment of the market and a key direction for the skincare industry has been an inclusion of food ingredients in skincare products. While this usually an inclusion of fruits and vegetables is incorporated, Cheetos into beauty products provides a new, comical take on this trend, and could appeal Millennials.