Published for Blouin Artinfo
The grand Gucci Cruise 2018, was held in Florence at the Palatina Gallery at Palazzo Pitti on May 29, 2017. The venue was an apt choice for the kind of muse Alessandro Michele had while putting together this collection.
The collection was everything Renaissance, bought in the modern world with absolutely no rules. Right from the paintings hung on the walls to the embroidery on the chairs helped to build up the mood for what followed.
The Cruise line offered some women’s gowns and fur coats along dresses, skirt and shorts. The men’s pieces were injected with graphics, slogans and embroidered details if not quilted.
There were prints, paired with prints worn under a layer of some more prints. Leopard-spot turbans, head scarves, bandeaux, nerdy tinted spectacles, glittery-framed sunglasses, medieval hairpieces and loads of bling. Pearls were woven into flowing tresses and at an instance adorned over the face. Embellished, glittery monogrammed GG tights and socks that went along many looks.
The major highlight of the show was the sparkling “GUCCY” typo on one of the model’s chest. This trans-seasonal collection urged the viewer to unleash all norms of fashion. Slogans like “GUCCIFY” or “GUCCIFICATION” made sure this collection was like the one that was showcased never before.
The models had minimal makeup on with flushed cheeks and glistening eye-lids. The collection was an interesting mix of the renaissance art and 21st century fashion.
Everything about this Cruise collection was “GUCCIFIED” right from the personal invites, to the grand venue to the glorious collection.